In this world, I prefer long sentences, big books and anything that is not a sound bite. By the same token, I love a good motto, a strong visual, and a slick Keynote (okay, PowerPoint if you must).
Here is a good read on a fresh way of presenting a strong idea. For the emerging worship world, there is some insight to be gleaned here.
Pecha Kucha: Get to the PowerPoint in 20 Slides Then Sit the Hell Down